Sever challenge will facing Celuk Silversmiths if they did not get any alert action immediately. It is due to the decrease of quality and image will become their boomerang. Not to mention that there will be global marketing competition with outside products especially from China.
Quality prioritize will support Celuk silversmiths decent image. Deterioration happened when one of the silversmith intentionally reducing the silver level in handicraft product by mixing it with iron or cooper.
This was revealed when Celuk silversmiths’ community or known as Celuk Design Center (CDC) with Gianyar Regent as its audience on Wednesday (January 27th). The board of CDC, I Kadek Anom Muliantara said there are varied problems faces by the silversmiths and one of them is silver level manipulation onto their marketing handicraft products. This manipulation happens due to the bad silver processing or mix the silver with iron intentionally. “For instance, 925 is a good silver lever but it decrease due to the cooper mixing and it then become fake silver. This was a new problem for us,” he said.
Anom said, that manipulation happen since the silversmiths want to make high profit from selling their products with such a low price. It cause Celuk silver image get slumped and damage the marketing.
Toward that problem, his party wishes for Gianyar provincial government immediately take preventive action so it would not harmed other silversmiths. Related to that problem, his party HKI certificate is an important thing for silversmiths to maintain its product quality. Anom also wish silversmiths togetherness in facing global marketing competition. If not doing so then the silver marketing will get lost with silver products outside Bali. CDC establishment itself is part of a reaction concerning the decrease of young generation interest toward silver. CDC also stand as an organization that could maintain the descend preservation of silver craft values of art as well as the center of silver craft development site who could exist and compete continuously.
Celuk silversmiths in CDC already have 20 members who got IGDS award (Indonesian Good Design) from RI President, Susilo Bambang Yudhoyono on December 28th, 2009. Gianyar Regent, Cok Ace really appreciated the movements CDC conducted as he also saluted their achievements in national level. Toward every problems and hopes delivered to him, the regent directly ordered head of Gianyar Trading and Industrial Division, Ir. Wayan Suamba, M.T. to take several concrete steps. One of them is concerning the facilitation and acceleration of HKI administration management and if it is needed the officers who come to those silversmiths.
source : http://balinewsonline.com
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